Privacy & Cookie Policy

for WhichPenisPump.com
Operated by Voisd Ltd
Last updated: 19th December 2025

1. Who we are

This privacy and cookie policy explains how WhichPenisPump.com (the “Site”) collects, uses and protects your personal information.

The Site is operated by:

Voisd Ltd
Suite 478
37 Westminster Buildings
Theatre Square
Nottingham
Nottinghamshire
NG1 6LG
United Kingdom
Email: [email protected]

In this policy, “we”, “us” and “our” refer to Voisd Ltd, and “you” means any visitor or user of WhichPenisPump.com.

We are primarily a review and information website focused on men’s sexual wellness products. We may also promote third-party products through affiliate links and, where applicable, sell products or services directly.

2. Personal information we collect

2.1 Information you provide directly

We may collect the following information when you interact with the Site:

Contact details – such as your name, email address and (optionally) phone number if you contact us or sign up to a newsletter.
Account details – if we offer user accounts, such as your username, password and basic profile information.
Order details – if you purchase directly from us:
- Name
- Billing and shipping address
- Contact details (email, phone)
- Payment-related information (for example last four digits of card number or transaction ID – full card details are processed by our payment provider and are not stored by us)
- Products purchased and order history
Support and correspondence – content of emails or messages you send us (for example, product questions or feedback).

Because of the nature of the Site, you may choose to share health-related or sexual-wellness information (for example, when asking us for product advice). We do not require this information and ask you not to include more detail than is necessary for us to respond. Where such information is provided, we treat it as highly confidential.

2.2 Information we collect automatically (“Device Information”)

When you visit the Site, we automatically collect certain information about the device you use and how you interact with us. This may include:

IP address and approximate location
Browser type and version
Device type and operating system
Referring pages (for example, a search engine or referral site)
Pages viewed, clicks, scroll depth and time spent on pages
Date and time of visits
Unique identifiers stored in cookies, pixels and similar technologies

We refer to this as “Device Information”.

2.3 Cookies and similar technologies

We use:

Cookies – small text files stored on your device when you visit the Site.
Log files – which track actions on the Site (for example, page views, IP address, browser type).
Web beacons, tags and pixels – small files used to understand how you browse the Site and to measure the performance of our content and marketing.

Some of these cookies are “strictly necessary” for the Site to function; others support analytics and advertising
(where used).

2.4 Information from third parties

We may receive information from:

Analytics providers (for example, Google Analytics or similar) – aggregated statistics about traffic and user behavior.
Advertising and affiliate partners – aggregated data about clicks, conversions and commissions.
Payment processors – confirmation that a payment was successful, fraud checks and transaction IDs.
Email service providers – information about email opens, clicks and unsubscribes.

Exact providers may change from time to time. Where relevant, they will have their own privacy policies that explain
how they process your data.

3. How we use your personal information

3.1 To operate the Site and provide services

To display and personalize content.
To allow you to access features such as comments, saved content or accounts (if available).
To process and fulfill any orders you place (including payment processing, shipping and order confirmation).
To handle customer service queries and provide support.

3.2 To communicate with you

To send transactional messages, such as order confirmations, updates and important notices.
To respond to inquiries, feedback or complaints.
To send marketing emails or newsletters if you have opted in or if we are otherwise permitted to do so (you can opt out at any time).

3.3 To improve our Site and business

To understand how visitors use the Site and which pages are most popular.
To test and improve layouts, content and user experience.
To measure and optimize marketing campaigns (for example, which traffic sources lead to clicks, sign-ups or sales).

3.4 Advertising and affiliate relationships

WhichPenisPump.com may earn commission when you click on links to third-party retailers or offers. For this, we may:

Use cookies, pixels or unique tracking links so the retailer or network can attribute a sale or action to our Site.
Share limited technical information (such as an anonymous click ID) with those partners so that commissions can be tracked and paid.

We do not share your name, email address or similar directly identifying data with affiliate partners for this
purpose, unless it is required to fulfill an order you place with us or with your explicit consent.

3.5 Legal, security and compliance

We may use your information to:

Detect, investigate and prevent fraud or security incidents.
Enforce our terms of use and protect our rights and property.
Comply with legal obligations, requests from authorities or court orders.

4. Legal bases for processing (UK & EU users)

Where UK or EU data protection law applies (including the UK GDPR and EU GDPR), we rely on one or more of the
following legal bases:

Contract – processing your data to provide products or services you have requested (for example, completing an order, responding to a contact request).
Consent – for example, sending marketing emails you have opted in to, or setting non-essential cookies.
Legitimate interests – such as improving the Site, preventing fraud and promoting our services, where these interests are not overridden by your rights.
Legal obligation – keeping records required by tax or accounting laws, or responding to lawful requests from public authorities.

5. Cookies

5.1 What are cookies?

Cookies are small text files placed on your device when you visit a website. They help the site remember your actions
and preferences over time.

Some cookies are deleted when you close your browser (“session cookies”) and others remain on your device for a set
period or until you delete them (“persistent cookies”).

5.2 Types of cookies we use

Strictly necessary cookies

These are essential for the Site to function and cannot be switched off in our systems. They may be used to:

Remember your cookie preferences.
Keep you logged in during a session (if accounts are available).
Enable secure areas and basic functionality.

If you block these cookies, parts of the Site may not work properly.

Functional cookies

These allow the Site to provide enhanced functionality and personalization, such as:

Remembering your preferences and settings.
Enabling live chat or similar support tools (if used).
Remembering forms you have started filling in.

Analytics & performance cookies

These help us understand how visitors use the Site, for example:

Which pages are visited and for how long.
Which devices and browsers are used.
How you arrived at the Site (search engine, direct, referral, ad).

We may use tools such as Google Analytics or similar for this purpose.

Advertising & targeting cookies

Where used, these cookies:

Record your visit to the Site, the pages you have visited and the links you have followed.
May be used by us and our partners to show you more relevant adverts on other sites (retargeting).
May be used for affiliate tracking so our partners can attribute sales generated via our links.

5.3 Third-party cookies

Some cookies are set by third parties providing services on our Site, such as:

Analytics providers
Advertising networks
Social media platforms (for example, share buttons)
Embedded content providers (for example, videos or widgets)

These third parties may use the information they collect in line with their own privacy policies.

5.4 How to manage cookies

On your first visit to the Site, you may be presented with a cookie banner or preferences tool giving you a choice
about non-essential cookies. You can change your preferences at any time by adjusting your browser settings or
cookie controls.

Most browsers allow you to:

Block all cookies
Block only third-party cookies
Delete cookies when you close your browser
View and clear existing cookies

If you choose to block or delete certain cookies, some features of the Site may not work as intended.

You can also learn more about cookies at www.allaboutcookies.org.

6. How we share your information

We do not sell your personal information to third parties.

We may share your personal information only in the following circumstances:

6.1 Service providers

We may share your information with trusted third-party providers who help us operate our business and the Site, such as:

Website hosting and security providers
Analytics providers
Payment processors and banks
Email service providers and marketing tools
Customer support and helpdesk platforms
Delivery and logistics companies (if we ship products directly)

These service providers are only allowed to use your information to perform services on our behalf and must keep
your data secure.

6.2 Affiliates and business partners

Where we work with affiliate networks or retailers, we may share limited technical information (such as an anonymous
click ID) so they can track referrals, confirm successful orders and pay us commission. We do not share your full
personal details with these partners unless:

you place an order directly with them (in which case their privacy policy applies), or
you have been notified and provided consent.

6.3 Legal and safety reasons

We may disclose your information:

If required to do so by law or in response to a valid request from authorities.
When we believe it is necessary to protect our rights, property or safety, or that of others.
To investigate and respond to suspected illegal activity, fraud or security issues.

6.4 Business transfers

If Voisd Ltd is involved in a merger, acquisition, restructuring, sale of assets or similar transaction, your
information may be transferred as part of that deal. We will continue to protect your data and, where required, we
will notify you of any material change in ownership or use.

7. International transfers

We are based in the United Kingdom, but some of our service providers or partners may be located outside the UK or
European Economic Area (EEA), including in countries that may have different data protection laws.

When we transfer personal data outside the UK/EEA, we will:

Use countries that have been recognized as providing an adequate level of protection; or
Put in place appropriate safeguards (such as standard contractual clauses approved by the relevant authorities), plus additional protections where required.

8. Data retention

We retain personal information only for as long as needed for the purposes described in this policy, including:

Order records and invoicing data – kept for as long as is legally required for tax and accounting purposes (typically up to 7 years after the end of the relevant financial year).
Customer support correspondence – kept for up to 10 years from the date of your last communication, unless we need to keep it longer in case of disputes or legal obligations.
Marketing data (email subscriptions) – kept until you unsubscribe or your account has been inactive for 7 years.
Analytics data – stored in aggregated or pseudonymized form where possible and retained for 7 years in line with our analytics provider’s settings.

When we no longer need your information, we will either delete it or anonymize it so that it can no longer be linked
back to you.

9. Your rights

Depending on where you live and applicable law, you may have some or all of the following rights over your personal
data:

Right of access – to request a copy of the personal information we hold about you.
Right to rectification – to ask us to correct inaccurate or incomplete information.
Right to erasure – to request that we delete your personal data in certain circumstances.
Right to restrict processing – to ask us to limit the way we use your data.
Right to data portability – to receive your data in a structured, commonly used format and have it transferred to another controller where technically feasible.
Right to object – to object to processing based on our legitimate interests, and to object at any time to your data being used for direct marketing.
Right to withdraw consent – where processing is based on your consent, you can withdraw it at any time (this will not affect prior lawful use).

To exercise any of these rights, please contact us at [email protected] with enough information to identify you (for example, your name, the email address you used with us, and the nature of your request).

If you are located in the UK or EU and are unhappy with how we handle your data, you also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO).

10. Marketing communications and opt-out

If you have given us permission, we may send you emails about reviews, guides, offers and products related to men’s
sexual wellness and the content of the Site.

You can stop receiving marketing communications at any time by:

Clicking the “unsubscribe” link in any marketing email; or
Contacting us at [email protected].

Please note that even if you opt out of marketing emails, we may still send service or transactional messages,
such as order confirmations or important updates relating to your account or purchases.

11. Behavioral advertising and analytics

We may use your information (including cookies and Device Information) to:

Show you more relevant content or ads on the Site or on third-party platforms.
Measure how effective our content, reviews and advertising campaigns are.
Understand which products or topics are of most interest to visitors.

Where third-party advertising or analytics tools are used (for example, Google Analytics, Meta or other advertising
platforms), they may collect or receive information from our Site and use that to provide measurement services and
targeted ads, according to their own policies.

You can often manage your preferences directly with these providers (for example, through your Google, Facebook or
browser ad settings) and via broader opt-out tools where available in your region.

12. Links to other websites

The Site includes links to external websites, including retailers and other sexual wellness or health resources. We
do not control these sites and are not responsible for their content or privacy practices.

When you click a link and leave WhichPenisPump.com, any information you provide is governed by that site’s privacy
policy. We recommend checking the privacy policy of every site you visit.

13. Security

We take reasonable technical and organizational measures to protect your personal information, including:

Using secure (HTTPS) connections where appropriate.
Restricting access to personal data to staff and service providers who need it.
Using strong passwords and security practices on systems that store or process data.

However, no method of transmission over the internet or electronic storage is completely secure. While we work to
protect your information, we cannot guarantee absolute security.

If you have any questions about security on the Site, please contact us at [email protected].

14. Children and minors

WhichPenisPump.com is intended for adults only and is not directed at individuals under 18. We do not knowingly
collect personal information from anyone under 18.

If you believe that someone under 18 has provided us with personal information, please contact us so that we can
delete it.

15. Changes to this policy

We may update this privacy and cookie policy from time to time, for example to:

Reflect changes in our services or business.
Comply with updates to legal or regulatory requirements.
Clarify wording or add additional detail.

When we make material changes, we will update the “Last updated” date at the top of this page and, where required,
provide a more prominent notice (such as a banner or email).

We encourage you to review this page periodically to stay informed about how we protect your information.

16. Contact us

If you have any questions, concerns or requests about this policy or how we handle your data, you can contact us at:

Email: [email protected]

Post:
Voisd Ltd
Suite 478
37 Westminster Buildings
Theatre Square
Nottingham
Nottinghamshire
NG1 6LG
United Kingdom